{"id":81022,"date":"2022-08-23T13:39:26","date_gmt":"2022-08-23T10:39:26","guid":{"rendered":"https:\/\/azbuki.bg\/?p=81022"},"modified":"2025-07-11T15:01:40","modified_gmt":"2025-07-11T12:01:40","slug":"werbung-im-wirtschaftsdeutsch-unterricht","status":"publish","type":"post","link":"https:\/\/history.azbuki.bg\/en\/uncategorized\/werbung-im-wirtschaftsdeutsch-unterricht\/","title":{"rendered":"Werbung Im Wirtschaftsdeutsch-Unterricht"},"content":{"rendered":"

Gergana Fyrkova<\/strong>
\nSofia University (Bulgaria)<\/em><\/p>\n

https:\/\/doi.org\/10.53656\/for22.404werb<\/a><\/p>\n

Abstrakt.<\/strong> Werbung im Wirtschaftsdeutsch-Unterricht er\u00f6ffnet gro\u00dfe Chancen f\u00fcr einen attraktiven und zugleich pragmatischen Zugang zu einer Fremdsprache. Wegen ihrer interdisziplin\u00e4ren Besonderheit ist sie ein ideales Format zur Vertiefung der sprachlichen und kommunikativen Kompetenzen und zum Erwerb von Fachwissen \u00fcber das Wesen der Werbung, \u00fcber Gesellschaft, Kultur und Mentalit\u00e4t. Werbung kann die Neugier auf das Zielsprachenland und seine Bewohner wecken, motivieren, Emotionen hervorrufen, Gelegenheiten zum Sprechen und Schreiben schaffen und kulturelle Besonderheiten analysieren. Sie ist deshalb so interessant und ergiebig f\u00fcr die Wissensvermittlung, weil sie sprachliche, \u00e4sthetische, soziale und wirtschaftliche Themen miteinander verkn\u00fcpft. Eine Reihe von M\u00f6glichkeiten f\u00fcr die Didaktisierung der Werbung ergeben sich aus ihrer narrativen Auspr\u00e4gung und ihrer Position an der Grenze zwischen Kunst und Wirtschaft.
\nSchl\u00fcsselw\u00f6rter:<\/em> Wirtschaftsdeutsch; DAF Unterricht; Werbung; Didaktisierung; Kultur; Kommunikation<\/p>\nLog in to read the full text<\/a>","protected":false},"excerpt":{"rendered":"

Gergana Fyrkova Sofia University (Bulgaria) https:\/\/doi.org\/10.53656\/for22.404werb Abstrakt. Werbung im Wirtschaftsdeutsch-Unterricht er\u00f6ffnet gro\u00dfe Chancen f\u00fcr einen attraktiven und zugleich pragmatischen Zugang zu einer Fremdsprache. Wegen ihrer interdisziplin\u00e4ren Besonderheit ist sie ein ideales Format zur Vertiefung der sprachlichen und kommunikativen Kompetenzen und zum Erwerb von Fachwissen \u00fcber das Wesen der Werbung, \u00fcber Gesellschaft, Kultur und Mentalit\u00e4t. Werbung […]<\/p>","protected":false},"author":124332423426818,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"single_blog_custom":"","parallax":"0","fullscreen":"0","sidebar":"","second_sidebar":"","sticky_sidebar":"0","share_position":"","share_float_style":"","show_share_counter":"0","show_view_counter":"0","show_featured":"0","show_post_meta":"0","show_post_author":"0","show_post_author_image":"0","show_post_date":"0","post_date_format":"","post_date_format_custom":"","show_post_category":"0","show_post_reading_time":"0","post_reading_time_wpm":"","show_post_tag":"0","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post":"0","trending_post_position":"","trending_post_label":""},"jnews_primary_category":{"id":""}},"categories":[1],"tags":[],"yoast_head":"\nWerbung Im Wirtschaftsdeutsch-Unterricht - \u0410\u0437-\u0431\u0443\u043a\u0438<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/history.azbuki.bg\/en\/uncategorized\/werbung-im-wirtschaftsdeutsch-unterricht\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Werbung Im Wirtschaftsdeutsch-Unterricht - \u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"og:description\" content=\"Gergana Fyrkova Sofia University (Bulgaria) https:\/\/doi.org\/10.53656\/for22.404werb Abstrakt. 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