Dr. Vladimir Dosev, Assoc. Prof.
University of Economics – Varna
https://doi.org/10.53656/for2024-03-09
Absract. As the theory of cognitive linguistics claims, metaphors shape not just our communication, but also the way we think and act in our everyday life. On the other hand, economic theory is based on the use of metaphors and figurative thinking. The aim of this article is to describe the usage of some cognitive metaphors in economic texts in Bulgarian online media. The object of cognitive and discourse analysis are economic media articles published 2020-2023 on the Internet. Media often use metaphors and figurative language not only to amuse their audiences but also to influence the unconscious mind of the people.
Keywords: media discourse; metaphors; economics; recession; inflation
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